The Psychology Of Everyday Things Norman Pdf Download
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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
Chapter 1: Missing from the "Schools of Psychology" table: Biological, Humanistic, Positive Psychology, and Evolutionary Psychology. The text I currently use discusses Structuralism and Functionalism within the section on the history of psychology, but separates out the "origins of psychology" (where Structuralism and Functionalism are discussed) from "contemporary psychology." Also, although I realize that it would be impossible to include everyone, I feel like there are too many important psychologists missing from the timeline, and the timeline should add in what some of the early theorists did. I do like how Chapters 1 and 2 give separate attention to the history of psychology and the scientific method (my current textbook combines the two). I like how this chapter differentiates between values and facts, and discusses the potential limitations of way we collect and interpret data to understand behavior in our everyday lives. 2b1af7f3a8